What this new "stay-at-home" landscape means for brands.

How to sell to retailers in unusual times

How to sell to retailers in unusual times Contributed article by: Iram Blajchman, Founder & CEO of MAAV Inc. Things have been hard recently. Health and family concerns as well as workplace and customer safety are all amplified stressors during

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Looking ahead in store sampling reimagined

Looking ahead: In-store sampling reimagined

Looking ahead: In-store sampling reimagined Contributed article by: Jared Kligerman, President of The Think Tank In-store sampling is one of the most effective marketing tactics for engaging consumers. It drives trial and boost sales for brands,  many of whom credit

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5 consumer trends amid COVID-19

5 Consumer trends we’re noticing amid COVID-19

5 Consumer trends we’re noticing amid COVID-19 The coronavirus pandemic has had an undeniable impact on the daily life of millions worldwide. From discretionary spending to a focus on personal care and entertainment, the global crisis is changing consumer behaviour

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