What California’s new privacy law means for brands

Category: Blog

3 ways product sampling can help boost your holiday sales

With the holiday season approaching, retailers and brands begin eagerly exploring ways to increase sales during the busiest time of the year. As the modern consumer becomes more empowered to research and carefully compare options prior to purchase, it’s more important than ever for brands to put their products into

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What California’s new privacy law means for brands

There’s a new law in town, and it has the potential to drastically impact how brands do business. Set to take effect on January 1, 2020, The California Consumer Privacy Act (CCPA) has created mass panic amongst tech giants like Facebook and Google as they continue to fight the new

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Download your product sampling checklist

In order to get your product into the hands of the consumer as efficiently as possible, you need to evaluate and plan your product sampling program very carefully. By asking the right questions from the beginning, you’ll be able to get the most out of your marketing spend and achieve

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3 Frightfully fun marketing tactics to try this Halloween season

October is here, which means it’s time for us marketers to engage our audience with halloween-themed campaigns and spooky content. Today, we’re giving you three ideas to promote your brand during the Halloween season and sharing our favourite (and thrilling) Halloween campaigns. Dress the part Dressing up is a must

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Black Friday

Digital product sampling for Black Friday

According to Adobe Analytics, Black Friday pulled in a whopping $6.22 billion in online sales in 2018, up 23.6% from 2017 and setting a new high. Here’s why digital product sampling is a great way for consumer packaged good companies to promote their products on Black Friday.

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Digital Vs. Traditional

5 Retail technologies that are about to change how you shop

Retail technology is truly a win-win situation for both parties–consumers enjoy a more positive shopping experience, and retailers are enjoying deeper data than they’ve ever had before. We got the scoop on some of the top retail trends to spot: Self-checkout   Amazon announced the launch of their new self-checkout

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Brick and mortar isn’t dead

Inside Mejuri’s Toronto showroom In an age where connectivity and convenience are king, digitization has ruled. It’s changed how we eat, work, socialize–even how we date. Most of all, though, it’s changed how we shop. Once upon a time, if I wanted to buy something I would have to go

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How digital sampling is taking influencer marketing to the next level

Let’s face it–every time you scroll through Instagram or watch a new YouTube video featuring must-have products, chances are you’re looking at a sponsored post. While leveraging influencers to advertise new products is nothing new, brands are actually beginning to use influencers as a medium to drive product sample offers

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Brands working with Sampler for product sampling

Curious how other marketers are working with Sampler?

If you’re curious how other marketers are approaching their product sampling strategies, you should check out this video and the post. These are great examples of how other companies are achieving success with our targeted product sampling programs! We’ve had wonderful, wonderful feedback about the program. Getting all the samples

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Speak to a sampling expert

Let us show you how simple it can be to set up a product sampling program.