Not all samples are created equal. Some are simply logistically better than others. To avoid high shipping and handling costs, design a sample that meets the specs and requirements of your logistics partner. Consider things like size, weight, and volume. Packaging is also key, so make sure your sample is packed accordingly to avoid damaged or leaked deliveries.
If you’re debating which of your products to sample, ask yourself a few simple questions. Are you looking to promote a newly launched product, seasonal item, or are you hoping to convert potential customers with your all star best-seller? Figuring this part out will help you pick the most suitable sample to give out.