Consumers may love the convenience of browsing and shopping online, but there’s something unique about being able to see, touch, and experience a product in person. Despite the drastic increase in e-commerce, today’s consumer isn’t quite ready to give up brick-and-mortar any time soon, with more than 85% of shoppers saying they still want to “touch and feel” items before buying them.
So, how do brands build strong relationships with today’s hyper-connected consumer—both online and offline? In this 60 minute webinar, we take a look at why it’s no longer an online versus offline scenario, and why these two worlds can co-exist to create lasting direct to consumer relationships. We cover the distinct advantages of both offline and online marketing activities and explore ways to establish an effective omni-channel presence.
Learn how to stay connected with your consumers throughout their entire journey and create personalized experiences both online and offline.
Interested in learning how digital product sampling can help you create a memorable consumer experience both online and offline? Book a call with one of our sampling experts today.