According to Adobe Analytics, Black Friday pulled in a whopping $6.22 billion in online sales in 2018, up 23.6% from 2017 and setting a new high. Here’s why digital product sampling is a great way for consumer packaged good companies to promote their products on Black Friday.
Retail technology is truly a win-win situation for both parties–consumers enjoy a more positive shopping experience, and retailers are enjoying deeper data than they’ve ever had before. We got the scoop on some of the top retail trends to spot: Self-checkout Amazon announced the launch of their new self-checkout
Inside Mejuri’s Toronto showroom In an age where connectivity and convenience are king, digitization has ruled. It’s changed how we eat, work, socialize–even how we date. Most of all, though, it’s changed how we shop. Once upon a time, if I wanted to buy something I would have to go
Let’s face it–every time you scroll through Instagram or watch a new YouTube video featuring must-have products, chances are you’re looking at a sponsored post. While leveraging influencers to advertise new products is nothing new, brands are actually beginning to use influencers as a medium to drive product sample offers
Last week marked our fourth RetailTO event and our third one this year—how crazy is that?! It was a packed house at Uken Games which may have been one of our favourite venues yet. Like every RetailTO event, the night started off with some networking and delicious refreshments. Our Brand
If you’re curious how other marketers are approaching their product sampling strategies, you should check out this video and the post. These are great examples of how other companies are achieving success with our targeted product sampling programs! We’ve had wonderful, wonderful feedback about the program. Getting all the samples