L’Oreal beauty tech accelerator looks to analytics and visual search

Global beauty brand L’Oréal and digital incubator company Founders Factory have chosen an analytics platform and a visual search engine to form part of their beauty technology accelerator programme.

The start-ups, Sampler and Riviter, will take part in the six-month development plan tailored to their respective growth objectives, receiving mentoring from a range of digital experts. L’Oréal sees it as a two-way relationship, and will be looking for the tech companies to influence the way its own brands can evolve their digital propositions.

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About

Kelly is the Director of Marketing at Sampler. With a background in advertising and content strategy, Kelly often shares insights as a contributed writer on the Sampler blog.

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