L’Oréal And The Beauty Of Tech

Jennifer L. Schenker discusses the ways L’Oréal is working with startups like Sampler all over the world and how the leader in beauty is finding new ways to engage with consumers.

“Relationships with partners such as the U.K.’s Founders Factory have helped L’Oréal identify and leverage other ways to more directly engage with consumers. Sampler—one of the startups L’Oréal has invested in at Founders Factory—digitizes the process of distributing product samples to consumers at scale, giving the company valuable insights into clients and their preferences.”