Vim Drives Trial and Gathers Insights Through Digital Sampling

Brief:

Unilever was looking for a way to drive trial of Vim Power & Shine to a targeted audience while maximizing the impact of that sample by generating new product reviews. With household cleaning products being typically a low involvement purchase, product sampling was identified as a key channel for driving engagement & loyalty with the product.

Solution:

Unilever brand Vim partnered with Sampler to run a program alongside non-competing brands to distribute Vim® Power & Shine Citrus Wipes. Using Sampler’s audience targeting, Vim was able to ensure that every sample went into the hands of highly qualified consumers.

Solution:

  • Ratings & Reviews: 15X MORE than the average conversion of a post-purchase survey – 50% more than average Sampler campaign (30%).

  • Actionable Insights: Sampler’s technology helped identify key product attributes (both positive and negative) that helped the brand better understand how consumers used their product, and what low hanging fruit could improve upon for their next product reformulation.

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