What this new “stay-at-home” landscape means for brands. The rapid spread of COVID-19 has led governments worldwide calling for self-isolation and social distancing to limit the spread of the novel coronavirus. Retailers across the globe are waking up to a
Unilever was looking for a way to drive trial of Vim Power & Shine to a targeted audience while maximizing the impact of that sample by generating new product reviews. With household cleaning products being typically a low involvement purchase, product sampling was identified as a key channel for driving engagement & loyalty with the product.