Vim Drives Trial and Gathers Insights Through Digital Sampling


Unilever was looking for a way to drive trial of Vim Power & Shine to a targeted audience while maximizing the impact of that sample by generating new product reviews. With household cleaning products being typically a low involvement purchase, product sampling was identified as a key channel for driving engagement & loyalty with the product.


Unilever brand Vim partnered with Sampler to run a program alongside non-competing brands to distribute Vim® Power & Shine Citrus Wipes. Using Sampler’s audience targeting, Vim was able to ensure that every sample went into the hands of highly qualified consumers.


  • Ratings & Reviews: 15X MORE than the average conversion of a post-purchase survey – 50% more than average Sampler campaign (30%).

  • Actionable Insights: Sampler’s technology helped identify key product attributes (both positive and negative) that helped the brand better understand how consumers used their product, and what low hanging fruit could improve upon for their next product reformulation.

powered by Typeform

Check out our recent posts

From Online to Offline Webinar

Here’s how Sampler works in 4 easy steps

How Sampler Works Hey! I’m Kelly from Sampler.  Here at Sampler, we help you experience products from the comfort of your own home (you literally don’t have to leave your house). Using Sampler, you can try new samples —

Read More »

Speak to a sampling expert

Let us show you how simple it can be to set up a product sampling program.