What this new “stay-at-home” landscape means for brands. The rapid spread of COVID-19 has led governments worldwide calling for self-isolation and social distancing to limit the spread of the novel coronavirus. Retailers across the globe are waking up to a
o.b. Tampons is a trusted brand with a strong cult following for their applicator-free line of tampons. Driven by a “Less Waste” motto, o.b. was looking to reach millennial audiences through social media advertising and influencers with a free product offer.