Mondelez & Target Team Up to Promote Teddy Soft Bakes


Mondelez was looking to create buzz and demand for the launch of Teddy Soft Bakes within Target stores last March.


Using Sampler, Teddy Soft Bakes had the ability to target and distribute free product to high-quality consumers in order to generate awareness of their listing at Target.


  • 100% of samples were delivered to Target shoppers within 3 weeks.
  • 60% converted to the Mondelez CRM.
  • 32% converted to a rating & review
  • 77% ¬†showcased intent to purchase

With Sampler, Teddy Soft Bakes was able to surprise and delight their target audience while driving them to local Target retailers.