Mondelez & Target Team Up to Promote Teddy Soft Bakes

Brief:

Mondelez was looking to create buzz and demand for the launch of Teddy Soft Bakes within Target stores last March.

Solution:

Using Sampler, Teddy Soft Bakes had the ability to target and distribute free product to high-quality consumers in order to generate awareness of their listing at Target.

Solution:

  • 100% of samples were delivered to Target shoppers within 3 weeks.
  • 60% converted to the Mondelez CRM.
  • 32% converted to a rating & review
  • 77% ¬†showcased intent to purchase

With Sampler, Teddy Soft Bakes was able to surprise and delight their target audience while driving them to local Target retailers.