Program overview

This consumer goods brand partnered with Sampler for a digital product sampling program to gain insights on three products in their portfolio. Our sampling experts were able to guide this brand in driving the following objectives: 

Growing their email list

When claiming a sample with Sampler, claimants are asked if they want to opt-in to the brand's email list. This empowers brands to further engage consumers by highlighting upcoming initiatives, marketing activities or other products in their portfolio.  If brands are unsure of how to best leverage email lists, our sampling experts work with them directly to recommend effective re-marketing strategies so they can continue the conversation with consumers all the way to purchase.

Getting to know their consumer’s content preferences

Claimants for this program were surveyed to discover what kind of content they prefer receiving from this brand via email. This allowed the brand to know what kind of content marketing is most engaging and likely to lead to purchase for these target audiences.

Retailer Distribution 

With Sampler, brands get complete access to our analytics dashboard which provides real-time program tracking and insights on their program and claimants. Members of our incredibly engaged audience build a profile full of demographic and lifestyle insights, including where they shop. Based on claimant ratings and repurchase rate, brands can then discover which shoppers are most likely to buy their products.

This conglomerate discovered that Sam’s Club, Walgreens, Walmart and CVS shoppers were most likely to love their products with the highest repurchase rates (92% av.) and the highest ratings (60% gave 4+ stars rating).