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Leading Coffee Brand Leverages Product Sampling on Snapchat

Brief

A leading coffee brand was focused on reaching niche new audiences via social media advertising. In order to boost the efficiency of their efforts, the brand was looking for a way to convert their media spend into CRM acquisitions.

Solution

Using Sampler, the leading coffee brand distributed sachets of their product to Canadians between the ages of 18-34. Sampler’s digital sampling solution offered the brand a seamless integration into their Snapchat media buy.

Key Results

 

  • 7% of swipe-ups converted to claiming a sample

  • 48% of Samplers converted to brand’s CRM

  • 19% converted to a rating & review

  • 74% showcased intent to purchase

  • 18% converted to a purchase since

 

With these key insights in mind, this leading coffee brand can now understand how media spend can be optimized using digital sampling incentives.