What this new “stay-at-home” landscape means for brands. The rapid spread of COVID-19 has led governments worldwide calling for self-isolation and social distancing to limit the spread of the novel coronavirus. Retailers across the globe are waking up to a
A leading coffee brand was focussed on reaching niche new audiences via social media advertising. In order to boost the efficiency of their efforts, the brand was looking for a way to convert their media spend into CRM acquisitions.