Kimberly-Clark Launches New Direct to Consumer Brand

Brief:

Kleenex launched their first strictly Direct To Consumer brand in Summer 2017.  With no retail partner, distributing product samples traditionally would generate very little return.

Solution:

By leveraging Sampler’s network, Kleenex was able to reach, engage and incentivize brand new audiences. In less than 1 week, the brand was able to go to market targeting their target market 100% of the time.

Key insights:

  • 58% of Samplers converted to the Kimberly-Clark CRM
  • 24% of Samplers converted to a rating & review
  • 75% of Samplers showcased intent to purchase
  • 10% of of Samplers converted to a purchase since

Armed with product feedback and consumer insights, Kleenex was able to use this data to optimize their Direct To Consumer brand awareness efforts.