Kimberly-Clark Launches New Direct to Consumer Brand

Brief:

Kleenex launched their first strictly Direct To Consumer brand in Summer 2017.  With no retail partner, distributing product samples traditionally would generate very little return.

Solution:

By leveraging Sampler’s network, Kleenex was able to reach, engage and incentivize brand new audiences. In less than 1 week, the brand was able to go to market targeting their target market 100% of the time.

Key insights:

  • 58% of Samplers converted to the Kimberly-Clark CRM
  • 24% of Samplers converted to a rating & review
  • 75% of Samplers showcased intent to purchase
  • 10% of of Samplers converted to a purchase since

Armed with product feedback and consumer insights, Kleenex was able to use this data to optimize their Direct To Consumer brand awareness efforts.

powered by Typeform

Check out our recent posts

From Online to Offline Webinar

Here’s how Sampler works in 4 easy steps

How Sampler Works https://youtu.be/jSVvgSecmsM Hey! I’m Kelly from Sampler.  Here at Sampler, we help you experience products from the comfort of your own home (you literally don’t have to leave your house). Using Sampler, you can try new samples —

Read More »

Speak to a sampling expert

Let us show you how simple it can be to set up a product sampling program.