Kimberly-Clark Launches New Direct to Consumer Brand
Kleenex launched their first strictly Direct To Consumer brand in Summer 2017. With no retail partner, distributing product samples traditionally would generate very little return.
By leveraging Sampler’s network, Kleenex was able to reach, engage and incentivize brand new audiences. In less than 1 week, the brand was able to go to market targeting their target market 100% of the time.
58% of Samplers converted to the Kimberly-Clark CRM
24% of Samplers converted to a rating & review
75% of Samplers showcased intent to purchase
10% of of Samplers converted to a purchase since
Armed with product feedback and consumer insights, Kleenex was able to use this data to optimize their Direct To Consumer brand awareness efforts.
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