Explore Cuisine Uses Sampling to Determine Top Performing Product

Using the Sampler Exchange, Explore Cuisine distributed Organic Red Lentil Penne and Organic Chickpea Fusilli product to primary shoppers within Sampler’s Health & Wellness and Mom & Kids audience networks.

Brief:

Explore Cuisine is the expert at creating healthy pasta alternatives. With their entire line of pastas being vegan, organic, gluten-free, and kosher, Explore Cuisine is the perfect healthy option for on-to-go families. Looking to build brand awareness and expand consumer reach, Explore Cuisine was looking for a way to distribute targeted product samples to health conscious families.

Solution:

Using the Sampler Exchange, Explore Cuisine distributed Organic Red Lentil Penne and Organic Chickpea Fusilli product to young millennial families across the US.

Consumers were invited to join a sampling program by filling out a quick consumer profile powered by Sampler. When a consumer matched with the targeting perimeters Explore Cuisine had pre-set, they were matched with a sample. If they chose to trial Explore Cuisine, their free product sample was delivered to their doorstep with other products from non-competing categories. The sample was accompanied with a discount for their next purchase.

Solution:

  • With a 36% response rate, Explore Cuisine was able to gather valuable feedback about their target consumer.

  • Of those that responded, a whopping 77% of consumers indicated that they are Very Likely or Likely to purchase the product now that they have tried it.

  • 93% of participants were classified as female primary shoppers.

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