At Sampler, we help brands create more targeted and measurable sampling programs that ultimately get more products into the right hands. Sampler is recognized as the leading Direct-to-Consumer product sampling platform for fast moving consumer packaged goods.
As the Digital Marketing Manager on Sampler’s Marketing Team, you’ll be the lead in driving the execution and analysis of all B2B digital marketing channels. The ideal candidate is an ambitious, data-driven marketer who isn’t afraid to get creative and scrappy.
With the object of driving traffic to our self-serve platform, your experience with B2B SaaS models is crucial. You have a digital tool belt filled with solutions to help drive conversion, and you’re constantly researching new marketing automation technologies to test. You see acquisition channels (LinkedIn, Email, SEO) as a series of levers, and you know exactly which ones to pull at what time.
Your self-starter attitude drives you to test and learn everything you can get your hands on, with the answers always lying in the data. You have a thorough understanding of SEO and its function in driving content strategy.
When you come to Sampler, you’re joining a rapidly-growing team of passionate people from all walks of life. We’re female-founded and prize diversity and respect. We think our work is fun, even on the days when it’s hard. We value personal growth, and strive to ensure each of our colleagues is learning as much as they can every day.
We work with over 300 brands in over 18 countries (L’Oreal, J&J, Unilever, and Mondelez to name a few). We help these brands manage their product sampling strategies from end-to-end. Our founder started her career handing out free product samples on street corners, so we understand that product sampling is the last part of the marketing mix to be properly digitized.
We’re changing the face of product sampling—join us!
As the Digital Marketing Manager, your key responsibilities will include:
Sampler is a proudly diverse company and encourages applications from candidates of colour, women, queer candidates, candidates with caregiving responsibilities, immigrant candidates, transgender candidates, and candidates with disabilities.