As the Audience Strategy Director, reporting into Sampler’s CEO, Marie Chevrier you’ll be the lead in growing Sampler’s community of high-value product testers.
Sampler has been helping brands deliver product samples to hyper-targeted audiences for 5 years. Over the last several years, Sampler has developed partnerships with leading networks like: Healthline Media, Evolve Media and Zoom Media that are enabling us to grow our community organically.
As our Audience Strategy Director you would be responsible for setting up a strategy to increase our exposure on these networks, to develop net new partnerships with similar partners while also introducing new audience strategies like Sampler Creators (our in-house influencer network) and paid media partnerships to help us grow in very specific niches.
This role can be based out of Sampler’s Toronto or New York office.
The ideal candidate is a self-starter with 5-10 years in the media industry who is looking to lead a key initiative within a fast-growing startup from end to end.
When you come to Sampler, you’re joining a rapidly-growing team of passionate people from all walks of life. We’re female-founded and prize diversity and respect. We think our work is fun, even on the days when it’s hard. We value personal growth, and work to ensure each of our colleagues is learning as much as they can every day.
We’re also creating amazing products that make a real difference in the way CPG brands connect with their consumers. Since 2013, we’ve worked with over 300 brands to deliver millions of product samples to consumers worldwide, backed by robust 1st party targeting data, extensive remarking capabilities, and integrations with other critical systems in the brand marketer’s stack.
We’re changing the face of product sampling — join us!
As our Audience Strategy Director you will be tasked to increase Sampler’s audience 2-3X year over year. You will achieve this by:
Sampler is a proudly diverse company and encourages applications from candidates of colour, women, queer candidates, candidates with caregiving responsibilities, immigrant candidates, transgender candidates, and candidates with disabilities.
To apply please forward a resume and cover letter to email@example.com