Audience Strategy Director

As the Audience Strategy Director, reporting into Sampler’s CEO, Marie Chevrier  you’ll be the lead in growing Sampler’s community of high-value product testers.

Sampler has been helping brands deliver product samples to hyper-targeted audiences for 5 years. Over the last several years, Sampler has developed partnerships with leading networks like: Healthline Media, Evolve Media  and Zoom Media that are enabling us to grow our community organically.

As our Audience Strategy Director you would be responsible for setting up a strategy to increase our exposure on these networks, to develop net new partnerships with similar partners while  also introducing new audience strategies like Sampler Creators (our in-house influencer network) and paid media partnerships to help us grow in very specific niches.

This role can be based out of Sampler’s Toronto or New York office.


About You:

The ideal candidate is a self-starter with 5-10 years in the media industry who is looking to lead a key initiative within a fast-growing startup from end to end.

 

About Us:

When you come to Sampler, you’re joining a rapidly-growing team of passionate people from all walks of life. We’re female-founded and prize diversity and respect. We think our work is fun, even on the days when it’s hard. We value personal growth, and work to ensure each of our colleagues is learning as much as they can every day.

We’re also creating amazing products that make a real difference in the way CPG brands connect with their consumers. Since 2013, we’ve worked with over 300 brands to deliver millions of product samples to consumers worldwide, backed by robust 1st party targeting data, extensive remarking capabilities, and integrations with other critical systems in the brand marketer’s stack.

We’re changing the face of product sampling — join us!

 

About the Role:

As our Audience Strategy Director you will be tasked to increase Sampler’s audience 2-3X year over year. You will achieve this by:

  •  Managing and supporting the growth our existing network partner sampling programs, with leading networks like Healthline Media, Evolve Media  and Zoom Media. You can take a look at an example here and here.
  • Leading the process to identify, prospect and on-board new network partners to build Sampler’s audience organically in key verticals like parenting, fashion, beauty and health & wellness.
  • Building  and managing strategy for how Sampler identifies, prioritizes, and reaches under- represented segments of audience via paid media.
  • Producing and communicating ongoing best practices for our partners to optimize sampling programs, including strategy and content.
  • Identifying new audience opportunities and executing on them including things like the Sampler Influencer Network.
  • Working with product & communications team to develop tools that will make it easier for other teams within Sampler and external partners to properly access key information about our/their audience.
  • Keeping on top of your partner’s program and creating and presenting insightful Quarterly Business Reviews for partners.
  • Being an active member of the media community in New York, Toronto and beyond.

 

What You Need:

  • A startup mentality
  • 5-10 years experience in the media or publishing industry in audience development, client management, marketing or growth
  • Understanding of the digital publishing industry
  • Track record of leading key initiatives in partnerships, account management or growth roles.
  • Strong communication and storytelling skills
  • Experience in managing organic and paid user acquisition (Facebook,  Instagram, AdWords etc..) strategies is an asset. Exposure and interaction with media buying teams is a must-have.

 

What We Offer:

  • Employee stock options
  • Flexible working hours and work from home days
  • Healthy snacks & refreshments (and some less-healthy ones)
  • Central location around Grand Central Station
  • Quarterly visits to Sampler HQ (Toronto)
  • A bright and clean work environment full of friendly faces

 

Sampler is a proudly diverse company and encourages applications from candidates of colour, women, queer candidates, candidates with caregiving responsibilities, immigrant candidates, transgender candidates, and candidates with disabilities.

 

To apply please forward a resume and cover letter to marie@sampler.io