In-store sampling is one of the most effective marketing tactics for engaging consumers. It drives trial and boost sales for brands, many of whom credit sampling for helping to establish their brand through a more intimate, face-to-face shopper interaction. However, this in-person component is exactly why in-store sampling won’t be an option for the foreseeable future, due to new social protocols and a sea of change in the retail experience.
So with in-store sampling off the table, how can you continue to incentivize shoppers and drive trial in our new low and no contact existence? Here’s 5 ways to tackle trial in a less tactile world: