We’re living in unprecedented times. Nobody can truly predict what will happen to our economy and FMCG in the coming weeks, months and years. There is no playbook for how to continue to build brands in the middle of a global pandemic crisis. So, what can you do?
We’ve all heard the famous quote, “The definition of insanity is doing the same thing over and over again and expecting different results”. In other words, the strategies and tactics that marketers have used up until this point to build their brands isn’t 100% applicable now. Even though there’s much uncertainty, you also don’t have the ability to fully scrap & rebuild your marketing plan.
Product sampling in the traditional sense has been part of most brand’s marketing mix for decades. Here are a few ideas on how you can leverage digital product sampling to drive awareness, relevance, adoption & advocacy for your brands in our current climate.