In our survey, nearly 40% of respondents said they are shopping less than usual since the start of the pandemic. With governments urging people to only leave their homes whenever absolutely necessary, consumers seem to be following the rules with fewer shopping trips but bigger basket sizes. Approximately half of respondents reported that they’ve changed their go-to grocery store, and 67% claim they’re now opting for larger chains like Walmart, Costco, and Target to buy groceries. Rather than making frequent shopping trips and buying just enough groceries to last them a few days, consumers seem to be reverting back to the “one-stop-shop” idea. Brands could look into offering consumers upgraded packaging that fit their current style of shopping such as multi-packs or family sized packs. In addition, with physical contact reduced to a smaller number of distracted in-store shopping trips, digital touch points count more now than ever before. Brands who create seamless digital experiences during this physical divide have a much better chance of catching consumers’ attention and impact their purchases once they actually make it to the store.