What California’s new privacy law means for brands

Category: Blog

Why Millennials “Can’t Even” with Brands

Today I googled “marketing to millennials” and this is what came up: Every day, listicle blog posts are being published that tell marketers like you how to reach millennials like me. This is not one of those articles. Brands believe they’re completely dialled in on how our minds work and

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The Effect of New Year’s Resolutions on Consumer Buying Behaviour

Consumer buying patterns are often swayed by many contributing factors. Whether it’s the changing seasons or major holidays (like Christmas and Halloween), a wide range of factors come into play when studying consumer buying patterns. But what about New Year’s? How much are consumers a affected by the change in

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Coupon Fraud

The Current State of Coupon Fraud (and how to prevent it)

Coupons are a great way for Sampler to measure the success of our campaigns, we often include brand coupons with our samples so we know that we’ve converted a sampler into a paying customer when they redeem. It’s a great way to measure for us because shoppers love coupons, sometimes

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Brands that are dominating social media

7 Brands That are Dominating Social Media

Since we’re always working with brands and social media, we’re constantly on the lookout for awesome campaigns. Check out these 7 brands that are raising the bar in social media marketing. Oreo Oreo is no stranger to generating killer content, but they just keep coming up with fresh ideas that

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Psychology of Sampling

The Psychology of Sampling

Let’s face it, we all love getting free stuff. Whether it’s a dessert at Costco or a sample-sized lotion from Sephora, it’s hard to say no to free. Product sampling has a wide range of benefits that boil down to a few key consumer insights. We know sampling works, but

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How Digital Coupons Can Set You Apart From Your Competition

How Digital Coupons Can Set You Apart From Your Competition

It’s beginning to look a lot like Christmas. Decorations and cozy sweaters mark the start of the holiday season, and more importantly, the biggest time of year for brands and retailers. Every December, stores and E-Commerce platforms are flooded with consumers looking to buy that perfect gift. According to a

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How to Bring Your Marketing Strategy into the Twenty-First Century

How to Bring Your Marketing Strategy into the Twenty-First Century

The digital age has changed everything we thought we knew about marketing. From tablets to smartphones, society is more connected and interactive than ever before. By pushing your marketing towards a more digital approach, you can strengthen your brand’s connection with consumers. Looking to update the way you do business?

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