What California’s new privacy law means for brands

Category: Blog

Product of the Month: Love Beauty and Planet Hair Care Duo

Introducing our newest series, Sampler’s Product of the Month. Each month, we’ll feature one of our favourite products that brands are sampling. This month, we’re highlighting one of our biggest haircare go-tos: the Love Beauty And Planet line. Want to see if there are any samples that match your lifestyle?

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5 Beauty Trends You’re About to See Everywhere

Last month, the Sampler team headed to the Cosmoprof trade show in Las Vegas–an event focussed on showcasing the latest trends and product in beauty. With 36,000 attendees and over 1,200 exhibitors, Sampler got the chance to test the hottest brands across the globe. Our biggest observation? Many of the

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Sampler’s Global Beauty Tour

With 2018 in full swing, Sampler is taking our digital sampling solution on tour to meet top beauty brands across the globe. Currently working across 20 different countries, Sampler has partnered with a wide range of brand leaders within the beauty industry including powerhouses like L’Oréal and Unilever. Brittany Ugolini, Sampler’s

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Wattpad & Sampler Team Up to Give Free Samples to Readers

We’re thrilled to welcome Wattpad to the Sampler family! Made up of 65 million hyper-engaged monthly users, Wattpad is the world’s largest social network of readers and writers. With a focus on engaging content that readers can’t get enough of, Wattpad’s average user spends at least 30 minutes daily scrolling

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Kiehl’s Teams Up with Sampler to Drive In-Store Traffic

We are so excited to announce our newest partnership with Kiehl’s! Our team has been a fan of their premium products for ages, and we can’t get enough of their simple and straightforward ingredients. Looking to increase in-store consumer traffic. Kiehl’s is leveraging Sampler by distributing free product coupons to

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Starbucks Partners with Sampler to Engage Canadian Audience

On April 3rd, Starbucks Canada officially launched their first digital product sampling campaign powered by Sampler. In order to promote their VIA Instant Coffee Pike Place, Starbucks looked to the Sampler Exchange program to help them tap into a whole new audience. Working with the likes of Greatist, Prevention.com, and

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3 Ways Brands Are Digitizing Product Sampling

Brands are beginning to bring their sampling efforts online, and they’re doing it in unique and innovative ways. Check out a few of the creative ways brands are leveraging product sampling in the digital space: CRM Acquisition A leading coffee brand was focused on reaching niche new audiences via social

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Sampler Spotlight: Insights from a Whole Foods Buyer

At Sampler, we love to support emerging brands in their retailer relationships–whether it’s driving trial into new regions, or gather data-driven results for their teams and partners. Jason Krolikowski (known as JK), Whole Foods Global Category Manager for Candy and Functional Snacks sat down with me mid-review season and chatted

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Digital Product Sampling vs. Traditional In-Store Sampling

Brands have been relying on product sampling to spread the word about their products for decades. As the Consumer Packaged Goods space continues to evolve, the product sampling methods they use are evolving as well. What used to be a traditionally driven space has shifted towards a more digital approach,

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