Program objectives

- Gathered relevant consumer and market insights

- Surprised and delighted consumers at home

- Drove trial and awareness

Program overview

Better-for-you heirloom snack brand Pipcorn and Classtag - a free parent teacher communication app, partnered with Sampler to power a virtual year end celebration party for students. The program was designed to drive trial and awareness of the Pipcorn brand through a digital sampling program within its targeted audience of teachers and parents. The program allowed teachers and parents of students (Kindergarten to Grade 12) to claim and receive free bags of popcorn directly at home and participate in a virtual “Popcorn” celebration. After months of social distancing, remote learning, and missed school events, the program offered Pipcorn’s targeted audience a fun new way to celebrate the important milestone from afar given school closures amid COVID-19.

The branded experience not only added a unique physical touch point during times of social distancing but also created a memorable and meaningful experience right in consumers’ homes.

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